Millennials spend $500 Billion each year (Accenture), are a growing presence in the workforce and they place a premium on experiences.
74% of Millennials would switch to a different retailer or brand if they had a negative customer service experience. [Source: ICSC]
In order to create raving fans from your Millennial base its important to focus on a few things.
This eBook will take you through how and why its important to create experiences for different demographics. The keys include
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